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Users will soon have a fresh option that enables them to reduce the amount of artificial intelligence-produced media appearing in their timelines. This move comes as the service disclosed that it presently contains more than 1 billion AI videos.

Pilot Phase and Launch

The update is being tested over the following weeks before a global release. This development comes amid a increase in AI content, driven by recent AI video creators.

AI Proliferation Online

It has been noted that nearly one in 10 of the quickest rising content creators on a popular video site primarily display content made by AI. A considerable share of this content is deemed “AI slop”, a phrase for inferior, mass-produced content that is often nonsensical or surreal.

Our research shows that a lot of users enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we intend to give people the power to increase or decrease of that, based on their own likes,” stated a spokesperson.

Scale of AI Content

The platform disclosed that there are presently 1.3bn videos on its service identified as AI-generated. Overall, more than 100 million videos are uploaded to the service every day, making AI-generated material a limited percentage of its total content library.

User Control Features

Users will be in a position to decrease or raise the level of artificial media they view by using the topic control option in the platform and choosing “AI-generated content”. Further subjects that are already be modified under the filter include current affairs, clothing, cosmetics, and dance.

Platform Guidelines

TikTok’s policies mandate users to label “realistic” AI-made content, and it bans dangerous fake videos of public figures or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.

Additionally, the app will from now on apply an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This measure is aimed to stop users from trying to evade the disclosure requirement.

AI Literacy Programs

TikTok is also establishing a $2 million educational fund for specialists and organizations to produce informative material about responsible artificial intelligence. This program will support non-profit groups dedicated to educating coding and technology.

Moderation Strategy

The platform has justified its content review process, during controversy over proposals to make redundant numerous content moderators in the UK. The company is expected to eliminate 439 jobs in its content moderation department in London, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.

A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content prior to it gets reviewed by people. TikTok stated a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.

“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”